Hotels have offered loyalty programs for decades – but are they still attractive to today’s guests? And more importantly, can they be improved? It’s common that hotels offer rewards when guests have collected enough points. Also requiring that guests have to stay numerous nights before receiving any meaningful benefits. Something that doesn’t always feel worth…

Sometimes everyday life doesn’t work out as planned. Your meeting runs over, your train is delayed and you still need to pick groceries after work. On a day like that, a scheduled gym session doesn’t feel like your top priority – and that’s totally fine! Weekends are shifting too. Instead of filling the day with…

We’re seeing more hotels move towards making wellness easier and more accessible for guests and to us, that’s a clear sign that the industry is finally catching up. For a long time, hotel wellness has mainly been connected to the gym itself. But guest expectations have changed, people want flexibility. They want to move when…

We’re seeing a clear shift right now, and it’s something we genuinely believe in. Soft wellness is becoming one of the key trends for 2026. A move away from strict routines, extreme challenges and all-or-nothing mindsets, towards something more balanced, realistic and easier to maintain over time, maybe even a lifestyle that lasts. Recently, CNN…